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DIGITAL CAMPAIGN
The concept
A digital campaign for the cheerful brand Chupa Chups | Perfetti van Melle.
Our challenge was to attract younger audience by keeping our campaign in line with the global concept “Forever Fun”, but transform it according to our local mentality.
We exploit the metaphorical meaning of a colloquial expression and show youngsters in certain situations that they are behaving funny and humorous, taking nothing too seriously while forming a Chupa Chups train/ chain.
In order to get on the “licking” train and become part of our community, users had to upload a video to our website in which they are licking a lollipop.
Following the digital trends, we aimed at making «licking a Chupa Chups» cool again, bringing Chupa Chups in the foreground again.
- Creative Advertising
- Brand Strategy
- Digital Campaigns
- Website Architecture & Design
- Web Development
- Video productions
Graphic Elements
Social Content
Our fresh, urban tone of voice along with attractive visuals were used to promote the campaign online.
Giannis Mpoutas Creative Director
