AR for A Reason
Although Covid-19 brought ups and downs in our lives, dividing us, we still have technology and innovation that have the power to unite us. During the pandemic, Race for the Cure 2020, the largest athletic event against breast cancer, adapting to the new conditions, went digital. Our mission was to unite people participating in the event in the terms of a virtual environment. By creating 5 custom AR Filters for Facebook and Instagram, participants had the chance to celebrate Race for The Cure on their timeline. Our proactive initiative went viral on sites, radios and social media with thousands of users posting a selfie on the day of the digital race.
- Face Lines
- I Race For
- Creative Advertising
- Digital Campaigns
- Social Media Strategy
Innovative Custom AR filters were designed and developed inhouse.
Giannis Mpoutas, Head of Creative