E-fresh New Visual Identity for Social Media - IMBA

E-fresh New Visual Identity for Social Media

Social Media Visual Identity

E-fresh New Visual Identity for Social Media

The concept

Every great design needs refreshing every once in a while. And this project’s focus was to keep things fresh… for e-fresh!

In order to keep the brand’s Social Media content, visually appealing and interesting, we redesigned the main visual elements of it’s identity. By utilizing contemporary typography, advancing the color palette and introducing new visual elements, we implemented the brand’s character and essence in a creative way, easily understood with just a glimpse on the SoMe feed!

Ε-Fresh.gr is the largest and most complete online supermarket serving the region of Attica.

We redesigned and freshened up the Social Media visual identity of e-fresh, with contemporary typography, an advanced color palette and the introduction of new key visual elements.

  • Creative Advertising
  • Digital Campaigns
  • Social Media Strategy
  • Video productions


Updated visuals were incorporated in display campaigns with great results.

Giannis Mpoutas – Head of Creative