LeasePlan - Evolve the Rules - IMBA

LeasePlan – Evolve the Rules

360ο Campaign

LeasePlan – Evolve the Rules

The concept

It is known that Greek society is at its core conservative and follows in many areas the norms and rules of the past. The new generation is often accustomed to following the model of the previous generation without evolving it. However, if we keep all the traditional values ​​from the past, but apply modernised tools and methods, we can talk about progress and development either professionally or personally.
This is what LeasePlan comes to support with its new campaign, urging the public to develop the rules it has learned by respecting the past but changing the future through the services and Special Deals it offers.

A 360ο campaign for B2C and B2B LeasePlan audiences promoting different services.

  • Creative Advertising
  • Brand Strategy
  • Digital Campaigns
  • Social Media Strategy
  • Video productions
LeasePlan - Evolve the Rules | Photoshooting


360 Campaign

“Respecting the past you can change today – Evolve The Rules”.

Giannis Mpoutas, Head of Creative

LeasePlan - Evolve the Rules