Scandal The Escape
SOCIAL APPS & GAMES
The first Greek branded escape room in a Facebook environment for Scandal, Unilever
Created to promote a new line of ice cream tastes of a historic brand with a scandalous name, weâ€™ve managed to place thousands of fans inside the lab of the Greek, famous pastry chef.
Users, via interactive elements, such as video and riddles, had the rare opportunity to explore the lab and interact with the quality ingredients of the Scandal â€“ Chocolate Cake taste by solving a mystery, in order to escape!
An innovative game that offered users an immersive online experience.
- Creative Advertising
- Brand Strategy
- Digital Campaigns
- Social Media Strategy
- Web Development
- Video productions
Campaign logo and web application
display campaign / social media
Native Ads appeared in the biggest Greek websites, adding to the mystery.
Giannis Mpoutas Creative Director
Best Integration & Innovation
Best Use of Gamification in Social Media
Best Facebook Application
Branded Content & Native Advertising