Scandal The Escape
SOCIAL APPS & GAMES
![Scandal The Escape](https://imba.gr/wp-content/uploads/2017/07/imba-scandal-the-escape-hero.jpg)
The concept
The first Greek branded escape room in a Facebook environment for Scandal, Unilever
Created to promote a new line of ice cream tastes of a historic brand with a scandalous name, we’ve managed to place thousands of fans inside the lab of the Greek, famous pastry chef.
Users, via interactive elements, such as video and riddles, had the rare opportunity to explore the lab and interact with the quality ingredients of the Scandal – Chocolate Cake taste by solving a mystery, in order to escape!
An innovative game that offered users an immersive online experience.
- Creative Advertising
- Brand Strategy
- Digital Campaigns
- Social Media Strategy
- Web Development
- Video productions
![Scandal The Escace. The first Greek branded escape room.](https://imba.gr/wp-content/uploads/2017/07/imba-scandal-the-escape-single-image-01.gif)
Campaign logo and web application
![Scandal The Escace. An innovative game that offered users an immersive online experience.](https://imba.gr/wp-content/uploads/2017/07/imba-scandal-the-escape-single-image-02.png)
display campaign / social media
Native Ads appeared in the biggest Greek websites, adding to the mystery.
Giannis Mpoutas Creative Director
Awards
![](https://imba.gr/wp-content/uploads/2017/07/social-media-awards-logo.png)
Platinum Award
Best Integration & Innovation
2017
![](https://imba.gr/wp-content/uploads/2017/07/social-media-awards-logo.png)
Gold Award
Best Use of Gamification in Social Media
2017
![](https://imba.gr/wp-content/uploads/2017/07/social-media-awards-logo.png)
Gold Award
Best Facebook Application
2017
![](https://imba.gr/wp-content/uploads/2017/07/iab-mixx-awards-logo.png)
Silver Award
Branded Content & Native Advertising
2017