The Maille Cuisine Challenge - IMBA

The Maille Cuisine Challenge

SOCIAL MEDIA CAMPAIGN

The Maille Cuisine Challenge

The concept

A Christmas promotional campaign for MAILLE Mustard

Our initial aim was to inform consumers about alternative uses of the MAILLE line of products, via 4 special Christmas dishes.

The promotional campaign consisted of 4 interactive videos, which were interrupted by questions users had to answer in order to test their knowledge and prove they qualified for the prestigious title of the “MAILLE GOURMET EXPERTS”.

The Campaign managed to establish multi-layered interactions between users and the brand.

  • Creative Advertising
  • Social Media Strategy
  • Website Architecture & Design
  • Web Development
  • Social Media App
The Maille Cuisine Challenge. Logotype consistent with the mood of brand campaign.

Logo

The Cuisine Challenge – Soup

Maille Cuisine Challenge - Soup

The Cuisine Challenge – Salad

Maille Cuisine Challenge - Salad

The Cuisine Challenge – Dessert

Maille Cuisine Challenge - Dessert

Maille Cuisine Challenge – Turkey Rolls

Maille Cuisine Challenge - Turkey Rolls


Maille Cuisine Challenge. The contest.
Maille Cuisine Challenge. Quest the correct ingredient.
Maille Cuisine Challenge. Registration Form.
Maille Cuisine Challenge. Video recipe.
Maille Cuisine Challenge. Recipe.
Maille Cuisine Challenge. Gift's page.
Maille Cuisine Challenge. End of contest.
Maille Cuisile Challenge. Winner's page.

My Famous

The Vaseline Way