The supermarket that changed your supermarket.
AWARENESS CAMPAIGN
![The supermarket that changed your supermarket.](https://imba.gr/wp-content/uploads/2022/12/imba-efresh-header-min.jpg)
The concept
The campaign focused mainly on the difficulties and the preparation, especially supermarket veterans must do, before hitting the store. Of course, online shopping on e-fresh is proven the best solution if you want to avoid the hustle of in-store shopping. We also reintroduced the brand with a new tag: The supermarket that changed your supermarket.
We approached all communication touchpoint with humour and wittiness.
- Creative Advertising
- Brand Strategy
- Social Media Strategy
- Video productions
![The supermarket that changed your supermarket.](https://imba.gr/wp-content/uploads/2022/12/imba-efres-awareness-single-image-01.png)
Photoshooting
Display Campaign
We supported the campaign with tailor made assets for every platform and maximum performance.
Giannis Mpoutas, Head of Creative
![imba-efresh-awareness-masonry-04](https://imba.gr/wp-content/uploads/2022/12/imba-efresh-awareness-masonry-04-min.jpg)
![imba-efresh-awareness-masonry-03](https://imba.gr/wp-content/uploads/2022/12/imba-efresh-awareness-masonry-03-min.jpg)
![imba-efresh-awareness-masonry-02](https://imba.gr/wp-content/uploads/2022/12/imba-efresh-awareness-masonry-02-min.jpg)
![imba-efresh-awareness-masonry-01](https://imba.gr/wp-content/uploads/2022/12/imba-efresh-awareness-masonry-01-min.jpg)