The supermarket that changed your supermarket.
The campaign focused mainly on the difficulties and the preparation, especially supermarket veterans must do, before hitting the store. Of course, online shopping on e-fresh is proven the best solution if you want to avoid the hustle of in-store shopping. We also reintroduced the brand with a new tag: The supermarket that changed your supermarket.
We approached all communication touchpoint with humour and wittiness.
- Creative Advertising
- Brand Strategy
- Social Media Strategy
- Video productions
We supported the campaign with tailor made assets for every platform and maximum performance.
Giannis Mpoutas, Head of Creative