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Brand Campaign
The concept
The need of mindset change and reversal of the stereotype that indicates consumption trend to be inherently associated with property, was the insight that triggered the campaign idea launched on behalf of Leaseplan Hellas, the Greek leader in long-term vehicle leasing industry.
“When you own nothing, you are free to have everything” is the message that culminates a video campaign, the audiovisual result of which is impressive thanks to its dynamic pace, its modern and atmospheric aesthetics but mainly thanks to the overall sense of freedom and multiple choices that inspires.
The video of the campaign evolves into an open space environment of a modern company with the protagonist going along a linear storytelling in multiple venues, successively shaking down what we perceive in our everyday lives as “acquired”.
Reversing stereotypes: A video campaign applied in multiple touchpoints to communicate a twist in the existing consumption culture.
- Creative Advertising
- Digital Campaigns
- Social Media Strategy
- Website Architecture & Design
- Video productions
Bus Stop Poster
Print Ad
Display campaign / Social Media
Campaign was extensively promoted in social media using the best forms of advertising.
Giannis Mpoutas, Head of Creative
