Art of Senses – Fashion Edition - IMBA

Art of Senses – Fashion Edition

Digital Campaign

Art of Senses – Fashion Edition

The concept

“Art of Senses” returns for a 2nd consecutive year to embrace woman’s body & femininity with the veil of LUX!

“Art of Senses – The Fashion Edition” unfolds a high-end fashion storytelling with flowers and LUX aromas, in 4 consecutive phases.


Campaign escalated from 4 videos to a big digital activation offering fans the chance to win a custom made dress from the exclusive LUX Fashion Collection.

  • Creative Advertising
  • Digital Campaigns
  • Social Media Strategy
  • Website Architecture & Design
  • Video productions
Art of Senses website wireframes. A visual guide that represents the skeletal framework of a website.


Display campaign / Social Media

Instagram-by-design assets and innovative forms of advertising made the campaign flourish in social media channels.

Giannis Mpoutas, Head of Creative