60 years Chupa Chups - IMBA

60 years Chupa Chups

digital Campaign

60 years Chupa Chups

The concept

“Licking” keeps on and on… not only after Chupa Chups “licking train” campaign, but since 1958 when our favorite lollipop was born!

That’s why we celebrated the 60th birthday of the most famous lollipop with a “party” on the web and social media.

Chupa Chups is the protagonist of the last 60 years! Video storytelling narrates how the No1 lollipop has changed the world through decades!

  • Creative Advertising
  • Digital Campaigns
  • Social Media Strategy
  • Website Architecture & Design
  • Web Development
  • Video productions
60 years Chupa Chups website wireframes. A visual guide that represents the skeletal framework of a website.


Display campaign / Social Media

The effectiveness of the campaign was maximized by using social media to drive engagement.

Giannis Mpoutas, Head of Creative