Frezyland - UX UI - IMBA

Frezyland – UX UI

digital Campaign

Frezyland – UX UI

The concept

www.frezyland.gr by Frezyderm: The most modern personalized e-guide for all stages of maternity introducing an e-meeting point for future and new parents with personalized fast consuming content, fresh style and aesthetics.

Taking for granted that the daily routine of our target audience (W 25-44) is particularly demanding and the time available is almost minimal, the challenge we faced was to be able to create a user-friendly, fast-paced site that can become a daily tool and stand out among other mother blogs.

VISIT WEBSITE

Personalized experience, powerful tools & fast consuming content added a new narrative around motherhood to deliver the best meeting point for mommies.

  • Creative Advertising
  • Digital Campaigns
  • Website Architecture & Design
  • Web Development
  • Video productions
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USER FLOW & INFORMATION ARCHITECTURE

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wireframes



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INNERPAGES



Frezyland – Mobile View

A fully compatible mobile version to match consumer journey across digital platforms.

Display campaign / Social Media

We exploit the humorous “meme trend” as a form of storytelling and engagement with mothers.

Giannis Mpoutas, Head of Creative