Frezyland – UX UI
digital Campaign
The concept
www.frezyland.gr by Frezyderm: The most modern personalized e-guide for all stages of maternity introducing an e-meeting point for future and new parents with personalized fast consuming content, fresh style and aesthetics.
Taking for granted that the daily routine of our target audience (W 25-44) is particularly demanding and the time available is almost minimal, the challenge we faced was to be able to create a user-friendly, fast-paced site that can become a daily tool and stand out among other mother blogs.
Personalized experience, powerful tools & fast consuming content added a new narrative around motherhood to deliver the best meeting point for mommies.
- Creative Advertising
- Digital Campaigns
- Website Architecture & Design
- Web Development
- Video productions
USER FLOW & INFORMATION ARCHITECTURE
wireframes
INNERPAGES
Display campaign / Social Media
We exploit the humorous “meme trend” as a form of storytelling and engagement with mothers.
Giannis Mpoutas, Head of Creative
