Art of Senses – Fashion Edition
Digital Campaign
The concept
“Art of Senses” returns for a 2nd consecutive year to embrace woman’s body & femininity with the veil of LUX!
“Art of Senses – The Fashion Edition” unfolds a high-end fashion storytelling with flowers and LUX aromas, in 4 consecutive phases.
Campaign escalated from 4 videos to a big digital activation offering fans the chance to win a custom made dress from the exclusive LUX Fashion Collection.
- Creative Advertising
- Digital Campaigns
- Social Media Strategy
- Website Architecture & Design
- Video productions
Wireframes
Display campaign / Social Media
Instagram-by-design assets and innovative forms of advertising made the campaign flourish in social media channels.
Giannis Mpoutas, Head of Creative
