With four different TV spots that look like they came straight out of TikTok, BCA invites the public to discover the four academic sectors for bachelors and masters.
For the first time, we introduced in a traditional medium such as television, the aesthetics and the rhythm of a digital medium, Tik Tok, which has been loved by the young age audience and is in the top trends of content consumption.

Conceptually, the four different videos are basically TikTok vlogs, incorporating the aesthetics of user generated content that users used to create.