GUM ON Φάτα πριν σε φάνε - IMBA

GUM ON Φάτα πριν σε φάνε

DIGITAL CAMPAIGN

GUM ON Φάτα πριν σε φάνε

The concept

When it comes to creating content for GEN Z, that is when things get rough. But at IMBA we like a good challenge, especially when it involves jelly beans and monsters.

Discover our brand new social media identity for GUM ON and all our quirky content pillars.

Fresh content creation that would be relatable to the most demanding social audience: GEN Z.

  • Creative Advertising
  • Brand Strategy
  • Social Media Strategy
GUM ON Φάτα πριν σε φάνε

Graphic Elements & Packaging


Gum On Social

GUM ON Φάτα πριν σε φάνε

GUM ON Φάτα πριν σε φάνε

Digital Campaign

Luckily the brand kit offered a colourful palette that allowed us to go for a pop-craft aesthetic that could speak to the target group of GUM ON.

Giannis Mpoutas, Head of Creative

PUKKA

Carpo