GUM ON Φάτα πριν σε φάνε
When it comes to creating content for GEN Z, that is when things get rough. But at IMBA we like a good challenge, especially when it involves jelly beans and monsters.
Discover our brand new social media identity for GUM ON and all our quirky content pillars.
Fresh content creation that would be relatable to the most demanding social audience: GEN Z.
- Creative Advertising
- Brand Strategy
- Social Media Strategy
Graphic Elements & Packaging
Gum On Social
Luckily the brand kit offered a colourful palette that allowed us to go for a pop-craft aesthetic that could speak to the target group of GUM ON.
Giannis Mpoutas, Head of Creative