PUKKA is a unique brand that focuses on nature, humans and the warm, calming feeling we get when we drink tea. PUKKA is relaxing, peaceful, joyful, a warm hug after a long day. So, to emphasize PUKKA’s warm nature, we decided to create content that would embody all of its unique characteristics, posts that would remind users to breath, to take care of themselves and to take a minute to enjoy some me-time, with a cup of PUKKA by their side. We aimed for every post to be a breath of fresh air in the users’ timelines.