Ποιος καλοκαιρινός τύπος είσαι;
SOCIAL ACTIVATION
The concept
Nothing beats the summer heat than a cool contest with even cooler characters! So which summer type are you?
Ε-fresh wanted to offer a refreshing take on its usual contests and we delivered. We made characters out of our products and even gave them unique traits and weapons. Buzz-feed meets your typical game RPGs and Voilà.
The mechanism was pretty simple. The users had to answer a questionnaire on a landing page which resulted in them finding out which summer type they are. Discount coupons and fun bubbly characters waited for them at the result page.
A fun seasonal activation boosting our ‘’Top-of-Mind’’ status among online shopping enthusiasts.
- Creative Advertising
- Social Media Strategy
Characters Designs
Digital Campaign
Social Media were an important part of the campaign as assets raised awareness around the characters and the specifics of the contest.
Giannis Mpoutas, Head of Creative
