Όταν δεν σου ανήκει τίποτα -Υ2
Brand Campaign
The concept
Following last year’s success, LeasePlan “returns” with an original and creative twist of the campaign “When You Own Nothing, You’re Free to Have Everything” to remind us of the multiple options that leasing offers.
For a 2nd consecutive year, the sense of freedom is “starring”, symbolized by four characters through photorealistic approaches.
A baby, a dog, a caveman and a Tibetan monk, figures with no financial obligations by their very nature, are driving LeasePlan’s new Super Deals to showcase the main message: “When You Own Nothing, You’re Free to Have Everything”.
The visual communication aims to educate users on leasing, allowing at the same time, a 360o digital strategy based on personalization to unfold.
- Creative Advertising
- Digital Campaigns
SKETCHES
COLOR PALLETE
CUSTOM TYPOGRAPHY
