During April 2019, Magic ice cream new flavors launch coincided with Game of Thrones final season episodes which were awaited with tremendous anticipation and the volume of online searches around the legendary series began to grow. We grabbed the opportunity and created a series of content related YouTube bumper ads that correlated new Magic Pints to the hottest trending topic, by adapting our content, design-wise, to series artwork and aesthetics, by creating different unique and inspiring content familiar to the user.