The solution when there is no solution
Digital Campaign
The concept
Atopic dermatitis is a condition whose symptoms appear and disappear suddenly and generally there is no treatment to completely deal with it. But what is the solution when there is no solution? By making this condition as invisible as it gets while facing directly and effectively its symptoms and making our life better.
A multi-faceted campaign to increase awareness about Atopic dermatitis and then about Frezyderm Atoprel products, for those who suffer from this condition.
A 360 approach to raise awareness about Atopic Dermatitis, a non-curable disease.
- Creative Advertising
- Brand Strategy
- Digital Campaigns